Advanced Web Metrics with Google Analytics. Brian Clifton

Advanced Web Metrics with Google Analytics



Download Advanced Web Metrics with Google Analytics



Advanced Web Metrics with Google Analytics Brian Clifton ebook pdf
Publisher: Sybex
Language: English
Page: 387
ISBN: 0470253126, 9780470253120

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

From the Back Cover

How Does Your Website Measure Up?

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.

Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, Advanced Web Metrics with Google Analytics has the expert guidance you need to enhance your brand and increase your site's ROI. Learn how to:

Measure your web traffic and understand its impact on ROI

Configure your data collection parameters, then extract and analyze the collected data

Drill down to the precise visitor segments or time periods you choose

Discover how long it takes for your visitors to convert to customers

Follow best practices for page tagging and tracking dynamic web pages, Flash events, banners, and more

Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and e-mail marketing, and use ad version testing in conjunction with multivariate testing

Centralize your data collection and track offline campaigns

This book is a recipe for measuring your success and optimizing your online marketing." —Jim Sterne, Founding Director and Chairman of the Web Analytics Association

I can confidently recommend this book to anybody serious about turning web analytics into a competitive business advantage." —Dennis R. Mortensen, COO, IndexTools, Inc.

Brian Clifton does a fantastic job of explaining how to effectively power a web analytics strategy using Google Analytics. Both new and seasoned GA users will benefit from Brian's book and his expertise." —Justin Cutroni, Director of Analytics and Testing, EpikOne

What Brian Clifton doesn't know about Google Analytics probably hasn't been invented yet. In this book he shares his extensive knowledge in a concise and coherent fashion." —Neil Mason, Managing Director, Applied Insights

What's fantastic about this book is the practical, detailed help it gives you to get real value out of your web analytics tool." —Ashley Friedlein, CEO, E-consultancy.com



MORE EBOOKS:
Download Design of Automatic Machinery pdf
Political and Social Writings: Volume 1, 1946-1955 read
Download The Invisible Actor pdf
online Essential Atlas of the World
Malting And Brewing Science Volume 2 pdf download







Tags: Advanced Web Metrics with Google Analytics ebook pdf djvu epub
Advanced Web Metrics with Google Analytics download pdf epub djvu
Download Advanced Web Metrics with Google Analytics free ebook pdf
Read Advanced Web Metrics with Google Analytics online book
Advanced Web Metrics with Google Analytics cheap ebook for kindle and nook
Advanced Web Metrics with Google Analytics download book
Brian Clifton ebooks
Advanced Web Metrics with Google Analytics download pdf rapidshare mediafire fileserve 4shared torrent